Fazenda California - Brazil
In 2004, the family Saldanha Rodrigues acquired the Fazenda California farm. Being a visionary, the entrepreneur, Dr. Paulo Cesar Saldanha R...
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In 2004, the family Saldanha Rodrigues acquired the Fazenda California farm. Being a visionary, the entrepreneur, Dr. Paulo Cesar Saldanha Rodrigues, who always said that ‘You can always do things better,’ started a new cycle of coffee plantation on the property. A tragic plane crash in late 2004, prevented Dr. Paulo from seeing his dream come true, though. However, the project for production of specialty coffees continued. Luiz and Flavia Saldanha studied Agronomy at ESALQ/USP, one of the best brazilian agricultural universities and stepped into Paulo’s footsteps to pursue that dream. Today, the farm had 100% of its coffee production renewed. Its structures and production processes, harvesting, wet mill, drying, storage and dry mill were upgraded and a management system of sustainable production was set, adapting the property to the highest levels. Nowadays, with the mission of producing high quality food for the consumer, society and the environment, husband and wife, who are both Q-Graders, share the same love for coffee quality and dream of extending this passion for the next generation. Heloisa and Maria, their daughters, live in this beautiful “terroir’ and will be the ones to continue the family tradition.
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