In my father’s youth, he made a coffee called Norway House, a blend of light and dark coffees blended after roasting. The label was adorned with a Viking knar, the name the Norse gave to their sturdy ocean-going vessels. It was a good bracing coffee coming in from the bite of a cold winter’s day. As a boy I liked the black & white label with its old style lettering and the sturdy craft sailing by, but sales of this, as of many old blends were beaten up in the 60’s and by the mid 70’s I thought it was time to retire it. My partner, Hy Chabbott, suggested instead a name change. He said, Try “Norwegian Wood”. We tried the name change, sales were buoyed, and NorWood went, well, sailing along. Norwegian Wood™ has remained steady as she goes as a house favorite since 1976. The Chicago Tribune lauded this brew as, “the one that kept them coming back for more.” Mixed Roast.
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